People that have only just started out in a field that requires the submission of RFPs often struggle to understand why so many of their bids are rejected. If over half of your bids have been rejected, there is a pretty good chance that you are doing something wrong, but have no fear because we are here to give you a few tips that can steer you in the right direction. The truth of the situation is that the single most essential component of your RFP is actually your tone, and this may very well be where you are going astray.
This is because of the fact that many people that have not gone through RFP coaching use a tone that is either overly formal or overly casual. Neither of these are ideal, and the fact of the matter is that you need to strike a balance between the two. Being overly formal is something that would make your clients feel like you are too inexperienced, whereas being too casual might indicate that you are not taking the job as seriously as you need to.
Try to be conversational rather than rigid, but at the same time address your clients with the proper kind of respect that they deserve. Getting the tone right will send your success rate through the roof, and you can comfortably expect a lot of your bids to start becoming successful once you follow this tip. That can make your venture more financially viable for you because you would start earning so much money that you wouldn’t really know what to do with it and you can start investing it in all kinds of things all in all.
